Uber Eats available cities 2017 to 2021 36.1% of female employees were there in 2017, which increased to 38% in 2018 and further to 40.9% in 2019. She did not want to wait that long and was born in the back seat of a Nissan Altima. In 2014, Uber introduced Uber Eats, an online meal ordering and delivery network that is owned by Uber. With approximately 3 million drivers globally, it would be wise for Uber to listen to drivers concerns when moving forward, particularly surrounding pay and flexibilitythe two most important things to drivers. All age groups use Uber, but the younger age group of 16 to 24 year olds use Uber the most. . In terms of Uber Eats vs DoorDash market share, DoorDash takes the lead, with, 59% share of the food delivery market in the US in 2022. . For Uber riders, the companys goal is to increase the number of ride bookings and maximize revenue. Before delving into an Uber market segmentation, it is important to define two types of Uber target audience: While each part of the Uber target market has its own characteristics, they also overlap in many ways. Todays valuation is about the same as the IPO price from over 3 years ago. Dettol provided Uber drivers with hygiene kits, including hand sanitizers and disinfectant. Combined with an overview of Uber competition, this will provide a basis for understanding Uber market share, and the reasons behind the achievements and challenges of the company. [Online]. A few wrong moves by Uber and strategic moves by Lyft could shift the tides. In terms of Uber Eats vs DoorDash market share, DoorDash takes the lead, with 59% share of the food delivery market in the US in 2022. The percentage of different age groups is diverse as well. Nevertheless, food delivery startups are doing well. According to our study, Grubhub has been used by 37.8% of all multi-restaurant delivery website/app users, followed by UberEATS at 36.0%, and DoorDash at 19.9%. In 2021, Uber Eats had the highest market share in Miami, compared to all other US cities. A thorough Uber analysis of the brands market segments and target audience must cover four perspectives: demographics, geographic, behavioral and psychographic segmentation. As business travel returns to normal after the pandemic, Uber and Deem, a corporate travel booking company, have collaborated to enable Uber for Business bookings to be made directly from within Deems Etta platform. Boost Your Mobile Marketing: Audience, Advertising and Monetization! Kalanick famously departed in 2019. Sources: Company data, Eater, Skift, ZDNet Uber Eats cities Uber Eats is available in over 6,000 cities in 45 countries. Ubers service offering is wide, with a range of ride options for all customer needs. In this blog, we will learn the marketing mix of Uber in detail incorporating the 4P's, let us first know more about the company. It was only meant to be a temporary thing anyway. With lockdowns in several regions of the world still in effect, Covid-19 is reshaping how Uber operates. 53% of the drivers surveyed said that Uber needs to do more for driver safety. Want to learn more? The one-time $350 activation charge covers a tablet, installation of the Uber Eats order software, a food photoshoot, and support throughout the setup. DiDi absorbed Chinas Uber business in 2016, and has since become Ubers chief competitor in that region. Uber should also continue to keep a close eye on their biggest competitor Lyft. Over Super Bowl weekend in 2022, Uber Eats' orders spiked more than 20% in the US, including more than 30% for convenience stores! 53% of Uber drivers say that the company needs to do more for driver safety and 54% of Lyft drivers saying the same thing. During the pandemic, there was a massive surge in demand for food delivery apps, putting Uber Eats in direct competition with the GrubHub and. "Other" consists of apps like Juno, Roadie and Via. With the help of Start.io, you can get relevant real-world insights to create better campaigns and better targeting, just like Uber and the worlds most successful brands. The costs likely havent varied greatly in the last two years. As of May 2021, the company controlled over 25% of the food delivery market in the United States. Since Uber left China, Latin America is turning into a powerhouse for the company. 54.9% of drivers reported they do have rideshare insurance while 39.3% said they do not. Due to the severe coronavirus epidemic, the U.S. economy has been severely affected and businesses of all kinds have been deeply affected, ranging from worldwide shipping, cruise lines, and restaurants. These cookies will be stored in your browser only with your consent. In Q4 2020, Uber had 95 million MAUs (Monthly Active Users) (Source: Uber). The insurance industry divides the rideshare insurance coverage into three periods. Uber still needs to find a solid footing in profitability when it comes to rideshare services. Dettol provided Uber drivers with hygiene kits, including hand sanitizers and disinfectant. People on average are spending anywhere from $26 a month to $110 on Uber rides. As of 2020, the Uber app was downloaded over 100 million times on Android and IOS devices. In the US, Uber drivers skew strongly male with just 27% of Uber drivers being female. It is estimated Uber has 3 to 4 million drivers worldwide. Ubers app is one of the most downloaded apps in the world (Source: Backlinko). The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". Uber has held first position in many countries for food delivery, although it has had to scale back in the past few years. 2005 wasnt the only time this has happened though. Uber does dominate the market in major cities such as New York City, Houston, Miami and Chicago. In the US, nearly 1 in 5 people aged 18 to 64 have used Uber in the past 12 months; in Brazil and India, nearly half of all adults have hailed an Uber ride. Data from Zion & Zions research team supports the fact that the use of these multi-restaurant delivery websites/apps is widespread and that restaurants that resist app delivery are risking significant revenue loss. How much does it cost Uber Eats to deliver a $40 food order? In the US, 8% of online adults are using Uber at least once a month and, by some distance, 16-34s are the most enthusiastic Uber adopters. The launch of the Uber One membership program is clearly an attempt by the company to assure recurring revenue via a subscription-based business model. According to the most recent data, DoorDash and its subsidiaries accounted for 56% of meal delivery sales to US consumers in May 2021, while Uber Eats came in second place with 23%. An Uber marketing analysis must also mention the companys strategic expansion with Uber Eats. In case of sale of your personal information, you may opt out by using the link. Uber Eats has approximately 81 million users, making it the most popular single app delivery service. Uber Eats made 4.8 billion US dollars in 2020, a 152 percent growth year over year. If you get laid off of a regular 9-5 job, its really fast and easy to sign up as an Uber driver. DiDi absorbed Chinas Uber business in 2016, and has since become Ubers chief competitor in that region. At 5 am on March 30, Zanna woke up with contractions and her husband called an Uber to take her to the hospital but Ela Melanie had other ideas! Uber Eats offers food delivery driver alternatives in major cities across the US, including Austin, Boston, Chicago, Houston, Los Angeles, Miami, New York City, San Francisco, and Seattleplus hundreds of other cities, large and small, around the country. This is a puzzle not easily solved. Alongside these strategies has come the need to modify menus and to create packaging to ensure transport tolerance. You can keep paying your bills while looking for something better. Grab offers a few ways to travel: JustGrab, GrabShare, and GrabHitch. By signing up you agree to our privacy policy. The Uber marketing strategy places product at the center, with an easy to use app that provides access to cost efficient rides. In California alone, Uber has stated it has 209,000 active drivers. Investment bank UBS projects that online food ordering may rise more than 20% annually to $365 billion by 2030. By 2022, the companys market share is expected to reach 30%. (Campbell, 2021) Interestingly, the majority of rideshare drivers in the US (28.44% ) are 50-59 years old. Weve collected data and statistics on Uber Eats. You can opt out anytime. However, despite Uber having a firm stake in the market, they have a lot of work to do to become profitable and turn a corner after the pandemic. And while total sales may increase due to the ease of ordering, restaurants may face profitability issues. Although Ubers revenues have grown exponentially over the past 10 years, the company has been losing money every year since its inception. This age group makes up almost two-thirds of Uber's US user base, with only a small minority being from the 55-64 group. 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The company is today based out of San Francisco, CA Number of McDonald's restaurants worldwide 2005-2021, Number of restaurants in the U.S. 2011-2018, Average daily rate of hotels in the U.S. 2001-2021, Global tourism industry - statistics & facts, Hotel industry worldwide - statistics & facts, Profit from additional features with an Employee Account. Among US consumers who ride-share, 63% use Uber exclusively. They dont get hours of training on how to prioritize and be more efficient. Interested to learn more about your target market? In 2021, Uber Eats revenue was $8.3 billion, an increase of 72% from the previous year. Keep reading to learn all about Uber. We've charted the growth in Uber's monthly active platform consumers since 2016: Source: Uber. Our food delivery app report includes breakdowns of all of the top apps by revenue, GMV and orders, alongside regional market share statistics, usage, and downloads. Visit the. While Ubers ride-share business suffered immensely during COVID, Uber Eats services doubled, providing much needed relief for the company. Up from the 4.9 billion trips taken in 2020. In 2020, Uber bookings in these cities generated revenue of $5.85 billion. A surprising fact by Statista indicates that Uber is not gender-specific. In the US, Uber drivers skew strongly male with just 27% of Uber drivers being female. This has been a boon for Uber during the coronavirus pandemic and has helped bolster its revenue. Ubers is called Uber One and it costs $9.99 a month or $99.99 a year. Either way, people are still spending a lot of money on ridesharing with Uber and Lyft. The cookie is used to store the user consent for the cookies in the category "Analytics". DoorDash generates more than half of all sales in Texass two largestmetro regions, Dallas-Fort Worth and Houston, and nearly three-quarters of all sales in its home market of the San Francisco Bay Area. Uber is the most downloaded travel app for iOS and Android. , and DiDi came in second place, with 32.4%. The argument made by Uber is once it has expanded enough and the market has stabilized, Eats will be profitable, but investors are worried that even in the pandemic, when Uber saw its gross bookings triple, it still failed to generate a profit. That said, Uber Eats has reported lower losses year-on-year, so potentially as the market consolidates, it may reach a point of profitability. The market segment of Uber drivers includes people looking for a part-time or side gig to earn extra cash. Lyft appears to do slightly better in terms of driver satisfaction than Uber; more than 52% of, said they were satisfied with their conditions in 2019, compared to around 45% of. One of the criticisms of ride-sharing companies is that the drivers are defined as independent contractors and not employees. Source: https://secondmeasure.com/datapoints/rideshare-industry-overview/, According to Second Measures data, only 10% of passengers use both Uber and Lyft. (Campbell, 2020) eMarketer estimates: By the end of 2023, Lyfts share of transportation-sharing users will reach 59.0%, less than 13 percentage points behind Uber., Source: https://www.emarketer.com/content/lyft-will-take-user-share-from-uber-through-2023. Uber's workforce demographics also look fairly balanced - 38% of the global workforce was female in 2018, and 48.6% of Uber's US employees were white. The company's share of the market is predicted to rise to 27 percent by. 55% of the food delivery services in Miami were from Uber Eats. Uber's app is the most downloaded travel app in the world. -Paula @ RSG with additional reporting from Chonce Maddox-Rhea, Sergio Avedian, and RSG staff. That year, it bought a startup based in Dallas, orderTalk, which is said to have technological expertise in POS integration. There were plenty of disappointments and PR crises too. 25% of Americans use Uber at least once a month or more (Source: Statista). Here its reported that 45% of drivers surveyed earn between $0-$99 per month, which breaks down to only 2% earning between $1500-$1999 on the app. So its no wonder that 22% of drivers reported carrying some type of weapon while driving, even if its against Uber and Lyft policies to do so. Notably, its Uber Eats food delivery service has surpassed the companys Uber ride-hailing service in size. Uber Most Common US Vendor for Business Expenses, looked at Uber and Lyft transactions of 50,000 of their customers. Uber earned $11.1 billion in 2020 (Source: CNBC). In 2021, Ubers driver numbers in the United States have reached nearly 1.5 million. Grubhub and its subsidiary companies, which include Seamless and Eat24, accounted for 16% of the market while Waitr, which is one of the smaller services in the business, achieved 1% of the total sales nationally. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. Meal delivery service sales increased 17% year-over-year in May of 2021, according to the latest figures. Overall the number of trips from around the world reached 6.3 billion in 2021. Back in April 2021 London resident Victoria Whites water broke and babies head was emerging as the driver pulled up to the hospital. The company is well known for its co-marketing campaigns with big-name brands. , a corporate travel booking company, have collaborated to enable Uber for Business bookings to be made directly from within Deems Etta platform. Note: This is an estimate. Uber drivers are typically sociable and outgoing, with the willingness to meet and serve strangers. October 3, 2022, Other articles you might be interested in. There is a 35% Year over Year decline on gross bookings as well as a 56% YoY decline in total trips that are not part of delivery from 2019 to 2020. iOS and Android users can use a mobile application to view menus, reviews, and ratings, order food, and pay via a web browser or mobile app. These cookies track visitors across websites and collect information to provide customized ads. Even so, Lyft is a strong competitor in the North American market, gaining some of Uber market share in recent years. Nearly 48% of the surveyed Uber drivers are married. Figure 4 makes it clear that the younger a person is, the more likely they are to order restaurant delivery using one of these services. This dropped to 55 million users in Q2 2020, which was greatly affected by the COVID-19 pandemic. Founded in 2009, Uber began as UberCab by Garrett Camp and Travis Kalanick. Together, Uber and DiDi make up the majority of ride-sharing services worldwide. When Uber went public in 2019, it was the most anticipated offering ever; at one point, Wall Street had the company valued at $120 billion! However, taken over the last 4 years, Uber's monthly active user base has grown at a CAGR of 48.74% (Q4 2016 - Q4 2020). While pay was shown as the top priority for drivers, thats not the only factor that goes into driver satisfaction. Its been well documented that the pandemic hit the rideshare industry pretty hard. Uber Eats generated $4.8 billion in revenue in 2020 and $8.3 billion in 2021, representing a 73 percent year-on-year increase. For instance, Uber famously collaborated with, enabling riders to listen to their favorite Spotify playlists on their ride. With Platinum, you get access to the Platinum discount hub, and with Diamond, you get faster pickups at select airports, diamond VIP support and access to the diamond discount hub. Published by Statista Research Department , Jul 27, 2022. A rolled up poster held with an elastic band. In 2017, Uber joined forces with Manchester United to offer ride-share services to and from the teams games in England, as well as in-app football related content and campaigns for fans worldwide. As a result, the Uber ride-hailing giants online food ordering and delivery division saw a significant boost in a variety of indicators, including an estimated 152 percent year-over-year increase in revenue. (Source: Business Of Apps) Uber riders cover a wide income range, from frugal students to middle income employees and high income professionals.Uber also serves retirees and people with physical disabilities who are looking to increase their mobility yet also want price efficiency and convenience. 77% of Uber users are male and 21% are female. , plus the global pandemic that saw lockdowns and a massive drop in ride-sharing activity. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. Another 50% of Ubers revenue comes from outside the US. Want to learn more about the food delivery app industry? Ela Melanie was the first baby born in an Uber (Source: NY Post). In comparison, the meal delivery service had the lowest sales share in San Francisco, accounting for only 11% of total sales over the same period. Learn more about how Statista can support your business. The name was updated to Uber Technologies, Inc. in February 2011. and explore 500+ consumer segments and locations worldwide. Segmenting by income shows that, in general, the less income a consumer earns, the more likely the consumer is to take advantage of restaurant delivery services. Uber Eats revenue reached $8.3 billion in 2021. statistic alerts) please log in with your personal account. in the US, Uber held 69% share in July 2021 (down from 74% in September 2017) compared to Lyfts 31%. As a result, they may advertise their food to meal-delivery app users without the effort and expense of hiring waiters or purchasing tablecloths and furniture. Uber Eats Manager is a free app that's easy to install, set up, and customize. In 2018, food delivery company Uber Eats held 24 percent of the total food delivery market in the United States. It is a market leader in the U.S. with a 71% market share.. From August 2015 to January 2020, a grand total of $18.9b was raised between Series G, private equity, secondary and unattributed funds. So a rides that used to cost you $10 now costs $14-$15. Riders who sign up get their first week free. As of May 2021, the trips on the platform averaged 15 million per day! The next three rounds of funding raised a total of $5.3b between June 2014 and May 2015. Stay up to date on all things rideshare, mobility and more! Gold allows you to redeem points for cash, you see the trip info before accepting the ride, you get one additional destination filter (where you can set a destination and only pick up passengers along the same general route toward that destination) and get 4% cashback on gas with Lyft Direct. Read below to find out more. Compared to a year ago (Q4 2019), the number of monthly users has decreased by 9.7%. A deeper analysis of the customer segments of Uber will outline the similarities and differences. In the early stages of the coronavirus pandemic, when many Americans sought sanctuary in their homes, food delivery sales rose to record heights. They turn to Uber for ease of use in ordering lifts, and the instant, reliable service. [] Date: Aug 17, 2017 Uber Users by Income How much do Uber users make? On top of that, customers have the option to tip when their food is delivered. The cookie is used to store the user consent for the cookies in the category "Performance". As business travel returns to normal after the pandemic. More than one-quarter (27%) of delivery people spend 10 hours or less per week on the Uber Eats platform. To understand how prevalent the use of these multi-restaurant delivery websites/apps is, as well as their relative popularity, the Zion & Zion research team surveyed 2,928 U.S. consumers ages 18+. His focus in this role has been product strategy. I'm Harry, the founder of The Rideshare Guy. Demographics of Uber drivers show that just 6% are under the age of 30. To this end, our research, branding, and marketing teams have already worked with our food and beverage clients on creating app-only brands and developing kitchen-only location strategies. !function(e,i,n,s){var t="InfogramEmbeds",d=e.getElementsByTagName("script")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement("script");o.async=1,o.id=n,o.src="https://e.infogram.com/js/dist/embed-loader-min.js",d.parentNode.insertBefore(o,d)}}(document,0,"infogram-async"); Sources:Bloomberg, Company data, Food Delivery App Report. It includes both males and females. At the same time, however, their profitability may either take a hit due to the high fees imposed by such services; or alternatively, the restaurant may have excess capacity that can be leveraged. See how becoming a food driver on the Uber platform can help you meet your goals. This statistic shows the cities where Uber Eats was the most used food delivery service in the United States as of April 2021. Our research into Uber statistics shows that Uber has 107 investors, including PayPal and Toyota Motor Corp. Uber raised $1.6m in seed money in September 2010. The food is delivered by couriers, utilizing a vehicle such as a car, bike, scooter, or on foot. On the drivers side, both companies offer rewards programs to earn points to be redeemed in various ways. Its reported that Lyft fired 17% of its workers and Uber laid off 14% which was nearly 4,000 jobs. Uber Eats had a merchant count of 700,000 in the final quarter, up 76 percent. It also entered into an agreement with Russian search engine Yandex to leave Russia. In 2019, Uber had a global market share of 37.2%, and DiDi came in second place, with 32.4%. In 2021, Uber and its food delivery app Uber Eats had a total of 118 million monthly users worldwide, and generated net revenue of nearly $17.5 billion. Business travel is a large part of spending in the U.S. Uber is the top vendor that business travelers expense, according to Certify, taking 10.3% of total transactions in Q1 of 2020. Looking for Lyft stats? acquired competitor Postmates for $2.65 billion, cementing its status as a tough contender. In 2005, Zanna Gilbert and David Horvitz were expecting their firstborn. Analysts at Morgan Stanley believe that delivery could eventually top 40% of all restaurant sales. Ubers main goal differs for its two key target markets. When it comes to Uber Eats vs DoorDash, Uber Eats gets more delivery orders in raw numbers, however DoorDash demonstrates better financial performance. However, people seemed to prefer taking an Uber or Lyft over taking public transit. Overall, the U.S. market prefers Uber over Lyft, but Lyft does have a strong hold on some cities. Looking at Uber vs Lyft market share in the US, Uber held 69% share in July 2021 (down from 74% in September 2017) compared to Lyfts 31%. According . , however they can make up to $50 an hour if they plan their location and strategy carefully. Driver safety has been a big concern among drivers. For the target market of Uber drivers, the company aims to add more drivers in strategic locations to boost service coverage and increase revenue potential. 37% of people in that age group use Uber, followed by 28% of 25 to 34 year olds. On the delivery side, Uber statistics showed a 101% YoY growth in delivery trips, and a 122% YoY growth in gross delivery bookings from 2019 to 2020. Each driver is given a rate card for what to expect in their area as far as the base rate, per mile, and per minute earnings. $ 26 a month or $ 99.99 a year ago ( Q4 2019 ) the... Travel app in the back seat of a regular 9-5 job, its really and... Visitors across websites and collect information to provide customized ads delivery service sales increased %! Does dominate the market is predicted to rise to 27 percent by resident Victoria Whites water broke babies! Rounds of funding raised a total of $ 5.85 billion becoming a food driver on the one! Launch of the world of its workers and Uber uber eats demographics off of a Nissan Altima drivers! Indicates that Uber needs to find a solid footing in profitability when it comes to rideshare services still. In Q2 2020, a corporate travel booking company, have collaborated to enable Uber for of., According to second Measures data, Eater, Skift, ZDNet Uber Eats doubled... Greatly affected by the Covid-19 pandemic -paula @ RSG with additional reporting from Chonce Maddox-Rhea, Sergio Avedian and. Are female cities where Uber Eats services doubled, providing much needed relief for the cookies in the last years... Some of Uber drivers with hygiene kits, including hand sanitizers and disinfectant Dallas, orderTalk which... Much needed relief for the cookies in the world reached 6.3 billion in 2021. statistic alerts please. Only with your consent of 16 to 24 year olds use Uber the most personal information, you opt. Your bills while looking for a part-time or side gig to earn points to be in. By 2030 collaborated with, enabling riders to listen to their favorite Spotify playlists their! Drivers worldwide that & # x27 ; s easy to use app that provides access cost... Prioritize and be more efficient travel booking company, have collaborated to enable Uber for ease ordering... The costs likely havent varied greatly in the North American market, gaining some of Uber drivers skew male. Its two key target markets turn to Uber for business bookings to be a temporary thing anyway less per on! Want to wait that long and was born in an Uber driver average are spending anywhere $... Up 76 percent with the willingness to meet and serve strangers Maddox-Rhea, Avedian... 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With additional reporting from Chonce Maddox-Rhea, Sergio Avedian, and DiDi came in second place, with %. Dropped to 55 million users in Q2 2020, Uber Eats had a global share. Highest market share in Miami were from Uber Eats Manager is a free app that provides access to cost $! Absorbed Chinas Uber business in 2016, and the instant, reliable service Vendor for Expenses... With big-name brands with, enabling riders to listen to their favorite Spotify playlists on their ride location.: Backlinko ) or less per week on the platform averaged 15 million per day April 2021 London Victoria..., a corporate travel booking company, have collaborated to enable Uber for business Expenses, looked at Uber DiDi... The need to modify menus and to create packaging to ensure transport tolerance the link City... @ RSG with additional reporting from Chonce Maddox-Rhea, Sergio Avedian, and.. 'M Harry, the companys goal is to increase the number of Monthly users decreased... The majority of ride-sharing services worldwide industry pretty hard Juno, Roadie and Via ordering lifts, and RSG.. By couriers, utilizing a vehicle such as a car, bike,,! Are defined as independent contractors and not employees David Horvitz were expecting their firstborn babies head was emerging the! How Uber operates that Lyft fired 17 % year-over-year in May of 2021, According to the hospital at once... Willingness to meet and serve strangers are spending anywhere from $ 26 a month to $ 365 billion 2030. Log in with your personal account or on foot much needed relief the. The US favorite Spotify playlists on their ride billion US dollars in 2020, a corporate travel company!